Articles tagged “marketing”

Marriott is a great case study on whether large legacy travel brands can reinvent themselves through storytelling -- and then of course follow through and deliver on the actual soft-promise that they make through these efforts.

Ancillary sales are an important factor in enhancing the travel customer's experience. Lean how to get ancillary sales right by downloading Fusion's free report, "Getting Ancillary Sales Right: Understanding How to Optimize Your Path to Purchase” below!

Although in-room technology upgrades receive most of the media attention, hotels' public spaces are arguably an even more important space to focus on guest innovation.

With a seemingly endless array of options for consumers to book their travel, it's important to understand attribution and what influences consumers decisions. Download Expedia's Traveler Attribution Study to learn more!

More hotel chains seem to be shaking up their in-room entertainment offerings. This includes not only types of entertainment and ways to access it, but also new types of advertising and branded content.

Internet of Things technology is rapidly moving from a dream to practical reality for many brands in the travel industry. But the organizations that are using it tend to have massive scale and deep pockets.

Tonight's big reveal of Tourism Australia's new video marketing drive suggests that the bureau is losing focus of what makes the country special, devolving instead into a Bloomingdale's summer catalog.

TV advertising is an ever-more-essential part of major brands' advertising mix and trends so far this year indicate the rich -- airlines, cruise lines and online travel agencies -- are getting richer.

Mobile messaging is "hot" with travel marketers. But nobody seems to have cracked the code on a killer use case just yet.

Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.