Articles tagged “marketing”

This week's latest roundup of travel industry digital marketing news, all in one place.

All of this week’s top digital marketing news for travel executives, all in one place.

Airlines are becoming more playful as they experiment with ways to deliver a sense of their brand.

Could the Force side with Air France? With limited availability, it may not pay in ticket revenue, but Star Wars is great brand alignment and is a great distraction from the wars taking place between management and labor at the airline.

All of this week's top digital marketing news for travel executives, all in one place.

Traditional full-service airlines are an endangered species in the skies, and have been for decades, as industry consolidation proves. But a passenger perception gap still threatens the business. The legacy airlines remaining must focus on better brand definition to improve passenger satisfaction, if they are to survive.

All of this week's top digital marketing news for travel executives, all in one place.

Search engine optimization had a great run but we are way past it now. Instead the top dogs in digital marketing are Google itself and the largest and most skilled players that can pay for those clicks and convert the hell out of them.

All of this week's top digital marketing news for travel executives, all in one place.

There are a number of macro-trends that are shifting the focus to economy hotels.