Articles tagged “marketing”

On one hand, hotels can be impersonal giants that don't allow for individuality or local understanding. On the other they can be an escape from the mundane, where the cost of managing fun or freedom is outsourced to someone else.

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. For independents, an online marketing and distribution strategy that integrates best practices across direct- and third-partychannel bookings, search, inventory management and guest incentives plus considerations of the mobile traveler and the social web is key to capturing and retaining guests.

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. An online marketing and distribution strategy that integrates best…

A roundup of this week's top digital marketing news for travel executives.

Tourism bureaus like Visit Seattle have an opportunity to attract a new user base with episodic video-content campaigns and video testimonials. Deciding that is the easy part. Funding is a little more challenging. The hardest part is correct place branding and then muzzling the marketers so the real content people can do their thing.

It’s all too clear that Americans still take the all-work no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks…

All of this week's top digital marketing news, summed up in one place.

We write often about the importance of branding in aviation, the critical need to move away from selling air-service as a commodity or a utility, but we’ve never heard anyone put it as eloquently or as practically as Mr. Dedekoylu has, nor seen any airline 'get it' quite like this bold low-cost carrier has.

Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand needs reinvention, is a $100 million marketing campaign striking the right balance between the messaging and taking action?

All of these videos do a good job of immersing the viewer in the travel experience, but what makes them stand out is how they connect with the viewer on an emotional level.