Articles tagged “marketing”

Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.

No cruise company has yet to develop an effective online booking and marketing platform for consumers. For now, they need travel agents to act as their de facto North American marketing and booking force.

Travelers love thinking about life as a journey, and these companies show that transportation can turn that journey into the ultimate experience.

On one hand, hotels can be impersonal giants that don't allow for individuality or local understanding. On the other they can be an escape from the mundane, where the cost of managing fun or freedom is outsourced to someone else.

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. For independents, an online marketing and distribution strategy that integrates best practices across direct- and third-partychannel bookings, search, inventory management and guest incentives plus considerations of the mobile traveler and the social web is key to capturing and retaining guests.

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. An online marketing and distribution strategy that integrates best…

A roundup of this week's top digital marketing news for travel executives.

Tourism bureaus like Visit Seattle have an opportunity to attract a new user base with episodic video-content campaigns and video testimonials. Deciding that is the easy part. Funding is a little more challenging. The hardest part is correct place branding and then muzzling the marketers so the real content people can do their thing.

It’s all too clear that Americans still take the all-work no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks…

All of this week's top digital marketing news, summed up in one place.