Articles tagged “marketing”

For a look at all the marketing stories that caught our eye this week, keep reading below.

Many tourism bureaus are trying to drive visitors to their lesser visited destinations, but Tourism Ireland's region-specific campaigns are more comprehensive, and according to the data, more successful than most.

With so many photos and videos of cruise ships already out there, it's hard to believe that more multimedia can help sell cruises. Word of mouth is still the most powerful marketing for cruise lines.

For a look at all the marketing stories that caught our eye this week, keep reading below.

It's no marketing plug. Marriott's two-week VR Room Service experiment, complete with the introduction of its own VR Postcards platform, takes visual storytelling in travel to a new dimension in an effort to stay relevant, connect with millennials, and foster a conversation around why people travel.

Facebook is improving its video offerings which helps programs like Hartsfield-Jackson's and it also adds another dimension to the question of how to best reach travelers with personalized and targeted content.

Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.

The newest entry into the hospitality travel content space is the most nuanced yet with an old school appreciation for literary finesse, subtle tone, and no cute kids.

"One of the recurring pitfalls in personalization deployments is attacking the problem in silos and not through an integrated marketing team that includes the data analyst, IT expert, creative professional, sales, and marketing in one cohesive and coordinated group."

The DMO community hungers for new business models and strategies. Sharing best practices is a way to prod forward-looking tourism bureaus into engaging in more experimentation.