Articles tagged “marketing”

We write often about the importance of branding in aviation, the critical need to move away from selling air-service as a commodity or a utility, but we’ve never heard anyone put it as eloquently or as practically as Mr. Dedekoylu has, nor seen any airline 'get it' quite like this bold low-cost carrier has.

Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand needs reinvention, is a $100 million marketing campaign striking the right balance between the messaging and taking action?

All of these videos do a good job of immersing the viewer in the travel experience, but what makes them stand out is how they connect with the viewer on an emotional level.

For a look at all the marketing stories that caught our eye this week, keep reading below.

Many tourism bureaus are trying to drive visitors to their lesser visited destinations, but Tourism Ireland's region-specific campaigns are more comprehensive, and according to the data, more successful than most.

With so many photos and videos of cruise ships already out there, it's hard to believe that more multimedia can help sell cruises. Word of mouth is still the most powerful marketing for cruise lines.

For a look at all the marketing stories that caught our eye this week, keep reading below.

It's no marketing plug. Marriott's two-week VR Room Service experiment, complete with the introduction of its own VR Postcards platform, takes visual storytelling in travel to a new dimension in an effort to stay relevant, connect with millennials, and foster a conversation around why people travel.

Facebook is improving its video offerings which helps programs like Hartsfield-Jackson's and it also adds another dimension to the question of how to best reach travelers with personalized and targeted content.

Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.