Articles tagged “millennials”

If you're a young travel company that wants to grow, riding the demographic rise of millennials can be the smartest path — with a fresh approach.

It’s hard to imagine how Asian millennials, who have been relatively unscathed by earlier financial crises, would go through the current pandemic without some drastic changes to their lifestyles and habits, travel included.

Climate change is more than an existential threat to the outdoor ski economy. It will take a combination of greener operations and smarter business practices to ensure its viability for decades to come.

Millennial parents have a lot in common with their generational peers without kids, but they also have some unique travel preferences and values. Their impact on the family travel segment is just beginning.

Families headed by millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.

The millennial generation has been at the forefront of the collective mind of the travel industry for years. But starting in 2020, Generation Z will begin entering adulthood. The travel industry would be wise to shift some focus here if it wants to stay ahead of the game.

Skift Research surveyed all types of travelers in 2019, highlighting the staying power of food tourism, how best to track the travel preferences of millennials and Gen Zers, and more. The top findings of the year will get you ready for 2020.

Music travel is gaining popularity as tourists look for new experiences. There are plenty of opportunities for travel advisors, even though some of the big festivals are trying to keep all the business to themselves.

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

Emerging destinations and changes in travel styles are fueling a need for human interaction in the travel planning process among younger generations. Companies would be wise not to neglect the human element instead of betting the bank on booking and personalization technology alone.