Articles tagged “millennials”

A “midscale” hotel brand may have once brought to mind conventional design, amenities, and food and beverage. But Mercure Hotels is making moves to show that midscale hotels can provide the unparalleled uniqueness of a local experience and become a portal to the destination.

Meeting and event planners need to constantly restrategize as the industry steps into a new age of rapid innovation and digitalization. Otherwise, they risk being left behind amid today’s challenging economic climate and increasingly competitive market.

With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.

Millennials have already been in the travel industry’s spotlight for years, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

Domestic leisure travel among Americans appears to be getting stronger, helping to offset declining growth in international visitors to the U.S. It's also growing in new directions, with glamping and cultural tours especially popular.

Reducing food waste and environmental impacts are proving to be difficult for meeting planners. The sector's antiquated way of doing business is holding up progress at a moment when widespread change is necessary.

Millennials don't always want to go on vacation to places their parents like to visit. Airlines are starting to take notice.

Tech companies aren't the only ones that now offer employee wellness perks. More traditional industries are now getting in on the trend and are finding value in appealing to millennials' desire for work flexibility.

Quick service restaurants strategically invest heavily in TV and digital advertising, in efforts to push cheaper value meals than competitors and new menu items. It's safe to say, given NPD Group's data, that the strategy has worked. The question is how much lower can prices go before companies start shooting themselves in the foot?

Adventure travel is a booming niche that many agencies would be wise to take on. Given the trends for retirees to live longer and healthier lives and for millennials to search for unique experiences, this segment of the travel market is just getting started.