Articles tagged “millennials”

If you want to engage Generation Z, ditch the paper, be authentic, and keep those presentations moving.

Millennials are more frugal when traveling for business than their older coworkers. Who would have thought — and who knows how long that will last?

There is no one strategy to win over millennials. Brands should focus on what they offer in terms of quality and then communicate that through as many channels as possible to increase their awareness among this diverse but growing demographic.

Millennials value experiences over things, so getting them to your event is easy. But once they're there, will they look up from their phones long enough to engage?

Contiki doesn't think millennials, which tend to be an open-minded demographic, are too concerned about sporadic terrorism incidents in Europe but we'll let the data speak for itself later this year.

Will a no-Boomers-allowed policy, youth-focused design, and tailored shore excursions be enough to convince millennials that river cruising is the way to experience Europe? The CEO of U by Uniworld thinks so — and she only has to win over 120 passengers at a time.

After years of talking up the importance of attracting millennials and families to cruising, it appears cruise lines are leaving them with a positive impression of their time onboard when they do choose a cruise vacation.

Chinese consumers are responsible for one-third of the world’s personal luxury spending, but the consumers are younger and more affluent than the sector is accustomed to serving. Speaking directly to this group will pay off with loyalty and service for decades to come.

Young people aren’t one monolithic group: an 18-year-old is very different from a 34-year-old. The travel industry needs to act smarter and start thinking in subsets.

Travel brands need to start paying attention to how younger travelers book travel, especially in business travel. Companies will have a new set of challenges to face, especially if airline or hotel loyalty programs and other perks are less important than local experiences or brand identity.