Articles tagged “millennials”

Theoretically, this isn't your grandparents' Club Med. Affluent millennial parents and their kids are now part of the demographic -- or at least they are increasingly the target demographic.

Travel marketers would be wise to take a data-driven approach, rather than falling back on stereotypes, which makes for lazy messaging.

As it turns out, millennials aren't the lazy, entitled workers they're caricatured as. But they're also the most broke and willing to put off a vacation based on the fear of appearing like work isn't their top priority.

The Forces Shaping Business Travel Data Deck paints a picture of the business travel landscape and the trends impacting the business traveler of the future through a curation of charts, stats, and data. Download this data deck for free!

The Forces Shaping Business Travel Data Deck paints a picture of the business travel landscape and the trends impacting the business traveler of the future through a curation of charts,…

Millennial travelers are already money-makers for brands around the world. But luxury-oriented Chinese millennials seemingly look to fill up any free time with travel, and there is a substantial market to accommodate them.

Loyalty isn't necessarily a dying breed among millennials if a brand knows how to make a program appealing to their spending and lifestyle habits outside of travel. That means doubling down on experiences and diversifying how points are earned.

Choice Hotels recognizes that traveler behavior is changing. For the sometime-business and other-times-leisure traveler, Choice Privileges members can earn points whether staying in a hotel or in a vacation rental. And because "millennials want instant gratification," according to CEO Stephen Joyce, Choice is giving it to them in the form of perks at check-in.

Vice's video series is better than we expected and a clear sign of the Bourdain-ization of travel video.

Figuring out which services millennials will pay extra for, and which they won’t, is the key to the puzzle.