Articles tagged “passenger experience”

By providing both seat-back entertainment and stream abilities, United is playing both sides of the fence in hopes that one of them will pay off.

It's a pleasant surprise that this interiors arms race is not just about first or business class.

While AT&T can't assume instant success, it has the network and the history of making things happen.

Passengers are happier when they have a good idea what they'll spend before they show up at the airport. SAS can charge a bit more, and still make people happy.

The lure of bag fees may be too much for JetBlue to resist, but it would take a big brand hit if it decides to do so. Coupled with the airline's new business class service, many passengers will wonder if the JetBlue they loved is gone forever.

Airlines have no trouble getting passengers to use Wi-Fi -- when it's offered for free. The brand benefits would be enormous if JetBlue kept it that way. Other airlines should consider doing likewise.

Airlines could easily afford to retrofit all their seats with a $2 armrest fee that every flyer would be happy to pay.

Passengers will likely spend more, but many of them will appreciate this as long as its seamless.

All airlines are in a transition period now, and SAS's changes are indicative of how legacy airlines are adapting.

Onboard Wi-Fi isn't as simple as slapping on an antennae and charging to access the Internet. Airlines will need to develop smart models that give something away in order to make money from services people (of all ages) don't mind paying for.