Articles tagged “puerto rico”

While the growth of international visitation to the U.S. is slowing, travel advisors see rising interest among Americans in exploring their own country, often in new ways. Cultural itineraries exploring everything from civil rights history to regional culinary specialties are on the agenda.

Puerto Rico's tourism industry is back on track just shy of two years after Hurricane Maria, but the kind of civil unrest happening in San Juan this week is never great for tourism.

A good website is critical for branding in this day and age, and the tourism organization made a smart move by investing heavily in design and functionality.

Find out how Skift picks, creates, and polishes its stories with our team's own greatest hits list. Here's hoping you enjoy reading these stories as much as we liked reporting and writing them.

The Skift Foundation is excited to start working with local businesses in tourism-heavy communities in Puerto Rico, and learn as much from it as we hope to help.

So far as we know, a planned mobile app from Puerto Rico will be the first by any tourism board that offers text-based help for visitors from local concierges while they're in a destination. Other efforts at enhancing the digital marketing of the island's businesses show promise, too.

When it comes to destinations post-disaster, bad publicity can usually be flipped on its head and retooled to portray an encouraging comeback story. Puerto Rico's tourism industry is on its way to such a story, not letting disaster images and videos derail its progress.

Puerto Rico Governor Ricardo Rosselló is not shy about advocating for the island's potential future as a U.S. state. At Skift Global Forum, he reminded us that the travel industry has a duty to fight injustice and build connections despite political drama.

While many headlines continue to depict Puerto Rico in tragic terms, and there certainly are plenty of areas that are still struggling, many hotels and restaurants are back on their feet and better than before Maria. The island's tourism industry is on its way to real change as it tries to put the hurricane behind it.

For more than a century, Puerto Rico has been divided along two identities – Puerto Rican and American. But Hurricane Maria has forced it to reach a point where its tourism industry must merge the two, and market the destination in a way like many others on the mainland have done for decades if it hopes to become a global success story.