Articles tagged “research reports”

Family travelers mostly prefer the upper-class hotel range when traveling, yet when it comes to alternative accommodation they are much more open-minded.

In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.

Want to become an expert in your industry in the new year? Now’s your chance with exclusive discounts on our Skift Research Reports and our SkiftEDU online learning course.

While the world is transitioning to mobile, there are still issues to work on when it comes to monetizing mobile search.

Slim margins and complex technology have turned travel metasearch into a contact sport. Identifying the winners and losers in this space takes a keen understanding of the economics and mechanics that power these businesses. Luckily, we've produced the definitive resource for understanding and forecasting the trend lines.

While travel funding saw a decline compared to last year, investments are still flowing into the industry.

The very nature of investment in the travel startup space remains complicated. A lot of hype but also plenty of opportunity and big payouts for those who can bring together the right tech, the right user experience, for the right market segments. This report delves into what has worked and what investors should be paying attention to moving into 2017.

Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.

Are travel agents being leveraged to serve as teachers for machine learning artificial intelligence? Time will tell.

Humans still have a future in travel, but we need to get increasingly specialized and savvy about how we connect with the smartphone-enabled consumer. We must look to the in-roads between high tech and high touch and how these two factors work together to create truly unique travel experiences.