Articles tagged “research reports”

In today's content-driven world, travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before.

With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.

If content marketing is all about storytelling, then "travel" should be about the easiest vertical to storytell around. That is, unless, you have every other destination, hotel, and airline telling the same story.

Skift Research is launching a new product for our growing subscriber community. Our Analyst Sessions will feature insights and opinions from our seasoned bench of analysts, editors and special guests ready to debate the big questions about the future of travel.

Facebook’s ability to retarget consumers combined with the ads being visual, aspirational, cost-effective, and largely in-app for Facebook’s massive and highly-engaged user base will make the platform an increasingly important tool for the travel industry.

Wyndham Destination Network has positioned itself as the largest property management company in vacation rentals, and is now using its size to optimize performance by rolling out company-wide yield management and cross-selling abilities.

T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.

Sophistication and adoption of back-end technology on the supply side is getting to a point where the big players in online travel are taking the tours and activities segment seriously. It's an expanding growth opportunity for new and direct revenue streams across the entire traveler journey, beyond core transport and accommodations products.

Disney's international parks act as key consumer touch-points that drive brand awareness and cross-monetization of content in new markets. Macroeconomic issues in outbound mainland China tourism have impacted Hong Kong recently, but those pressures are abating and new park expansion projects should stabilize attendance trends.

Disney's unique theme park experience gives the company strong pricing power in the U.S., allowing Disney to consistently raise ticket prices above the inflation rate while growing attendance at the same time. By owning hotels on its properties, Disney is able to maintain an immersive experience, leading to high occupancy rates and steady growth in spending per room. The theme parks feed the hotels with guests and the hotels reinforce the park experience. This has, and will continue to be, a lucrative cycle for Disney.