Articles tagged “skift research”

Live Tourism and emerging markets are defining the next phase of global travel growth, requiring the industry to shift focus from traditional seasonality to high-value event cycles and dispersed travel models.

Marriott’s flat incentive management fees hint at profit pressures at the property level, but its asset-light model keeps it well positioned to weather economic headwinds.

Hotel brands are trading ownership for scalability through asset-light models, brand diversification, and expanding loyalty programs.

Middle East travelers are blending faith, family, and digital sophistication to redefine what meaningful, modern travel looks like.

The global car rental sector is a resilient $92 billion market, driven by leisure travel, with the Americas being the largest market. The sector is rapidly digitizing with 74% of bookings online, with direct bookings driving as much traction as intermediaries.

MENA travelers are redefining global tourism — blending faith, family, and cultural identity with digital fluency and a growing appetite for authentic, experience-led travel.

In this video from Skift Global Forum, McKinsey, Marriott, and Kayak discuss how understanding and acting on agentic AI’s potential could mark the winners and losers in the coming decade of travel innovation.

In Europe’s airline market, cost discipline beats scale — ultra-low-cost carriers lead on margins, while legacy giants rely on consolidation and strategy to stay competitive.

Global travel maintains resilience at 1% annual growth, but operators must abandon traditional seasonality models and leverage flexible pricing to capture demand that is now more evenly distributed throughout the year.

Profitability, not demand, is now the key metric for investors tracking the U.S. hotel sector.