Articles tagged “skift research”

The hotel technology sector is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue, but success hinges on modernized systems, cultural readiness, and proactive risk management

For today’s airlines, technology isn’t just a differentiator — it’s a competitive advantage. Passenger-facing innovations are now standard and delivering significant returns.

The most dominant players have kept their lead, but regional leaders like Trip.com and MakeMyTrip are increasingly challenging global incumbents.

Don't panic and start discounting just yet. Travelers may be booking later in the process, but are showing a willingness to pay higher rates closer to arrival.

This chartbook offers a snapshot of the evolving online travel landscape, with an analysis of the top 10 largest publicly traded online travel agencies.

Despite heightened economic uncertainty and shifting consumer sentiment, the global travel industry showed resilience through the first half of 2025. The Skift Travel Health Index recorded 3% year-on-year growth in global travel performance as of June 2025.

Americans are back on the road — guided by experiences, wooed by AI, wary of hidden fees, and booking wherever the value clicks.

The future of travel is unfolding now; you just need the right data and insights to see it. Here are our favorite insights from the State of Travel 2025 report.

The hotel industry in 2025 faces a complex economic landscape, but forward-thinking brands that lean into loyalty, luxury, and live tourism are finding opportunity amid disruption.

A CEO complaining about higher taxes is no surprise. But our research shows on capacity shows a significant contraction in Germany’s airline market.