Articles tagged “skift research”

Americans are back on the road — guided by experiences, wooed by AI, wary of hidden fees, and booking wherever the value clicks.

The future of travel is unfolding now; you just need the right data and insights to see it. Here are our favorite insights from the State of Travel 2025 report.

The hotel industry in 2025 faces a complex economic landscape, but forward-thinking brands that lean into loyalty, luxury, and live tourism are finding opportunity amid disruption.

A CEO complaining about higher taxes is no surprise. But our research shows on capacity shows a significant contraction in Germany’s airline market.

The global airline sector is in a growth phase, with annual revenue on pace to reach $1 trillion, driven by strong leisure demand and the significant rebound of business travel.

The global airline sector is in a growth phase, projected to reach $949 billion by 2026, driven by strong leisure demand and the significant rebound of business travel.

In today’s pod we check out Hilton’s extended stay brand, connect with Virgin Atlantic’s onboard Wi-Fi, and keep our shoes on through airport security.

As growth slows, hotels are embracing experience, innovation, and agility to navigate a cautious, yet resilient, travel landscape in 2025

In May 2025, Skift Travel Health Index, at 102, indicates a period of balanced growth in the global travel industry. While the hotel sector faces challenges and revised forecasts, the strong performance of vacation rentals and steady growth in other segments paint an optimistic picture for global travel.

Asia’s travelers are mobile-first, OTA-driven, and value-conscious—yet increasingly open to premium, branded, and sustainable travel.