Articles tagged “social media”

Since JAL is just dipping into Twitter now, we'll see how long they keep up with this.

The thought that KLM planned the tweet in advance without any red flags going up is the questionable bit.

Visit Dallas tapped into basic motivators like civic pride and creative expression to drive serious increases in social media reach, providing an attractive benefit/cost ratio for the cash-strapped bureau.

This is one aviation geek that everyone can love.

Content marketing is a major opportunity for brands to gain an audience outside of their specific product, but Fairfield Inn's message veers too far away from its customer base for the project to gain traction.

Creating a series of Instagram Videos is a great way to plan content consistently and increase return visitors.

Time will tell how successful this campaign will prove, but it's clear that Finnair are unwilling to put their birds in a cage. As Sting sang: "If you love somebody, set them free."

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Celebrate the people who make your brand human, share striking images, and offer contests to deepen your fans' considerations to convert them into trackable actions.

Taking advantage of holidays and major sporting events is a great play for content. Plan accordingly.