Articles tagged “social media”

While photos and hashtags are still worthy forms of social media currency, customer service is proving to gain more value for airlines.

Although travel brands can no longer ignore social networks, it appears they are more focused on engaging their communities than investing the millions of ad dollars that sites are after.

The world is a fascinating place and brands that continue to touch and inspire will be rewarded.

Marriott Rewards' PlusPoints program will muddy the social media waters even more than they already are today. Ah, we're getting nostalgic for the bad old days when a "like" was a heartfelt "like."

The battle for 'likes' by airports is about improving experiences of guests who are already planning to transit, not in the middle of the booking process.

Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.

Much has been written about the impact mobile devices and social media are having on the travel experience, but there are profound implications for female travelers, in particular, who can use the tools to feel safer when on the road alone.

Creating content is one of the biggest challenges brands face today. Marriott's strategy of looking inward for inspiration -- from employee stories to more graphic press releases -- is a strong starting point for any company looking to better engage and connect with customers online.

These airlines excel at digital customer service by not only answering questions as quickly as customers would expect them in person, but by adding a human touch to a 140-character message.

Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.