Articles tagged “social media”

These airlines excel at digital customer service by not only answering questions as quickly as customers would expect them in person, but by adding a human touch to a 140-character message.

Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.

Destinations should be heavily investing in real-time social engagement to build brand awareness, improve visitors' experiences, and share meaningful content that fuels inspiration. Destinations that don't are missing out.

The travel junket is expanding outside of the usual blogger circles with Amtrak tapping an even more influential set of social media users. The company's quick response to social suggestions is creating a new and unexpected marketing opportunity.

There will be a lot of conscientious objectors among passengers who don't want to be bothered with networking when flying, but social media fans will love the ability to keep getting social during the flight, and other airlines will follow Virgin America's lead.

Expedia has been the most aggressive big travel band in corralling travel bloggers, and although their proselytizing can at times be clumsy, it has mostly been very effective.

Wearables, tablets or both? Which will end up providing more robust and personalized service for passengers? Either way, customer service for passengers, whether at the departure airport, onboard or at the destination, will undoubtedly undergo a revolution in the not-so-distant future.

Facebook changed the way that airlines connect with current and future customers. Turkish Airlines' success with country-specific pages suggests there's little limit to how personal brands can get with their followers.

The organization has found a way to engage visitors and locals in a way that should be a blueprint for other destinations looking for a two-way conversations with their biggest fans.

Pinterest had a huge travel vertical even before it filed its lawsuit and prior to its launching of Place Pins. Regardless of the outcome of this trademark lawsuit, few are confusing the prospects of Pinterest vis a vis Pintrips.