Popular TV shows like The White Lotus can strongly influence travel trends, a topic we discuss — along with other forces in the luxury sector — in this episode of the Skift Travel Podcast.
The White Lotus has proven a catalyst for Thailand's luxury hotel industry, triggering booking surges and a broader wave of interest across the sector. We look at the early data and talk to hoteliers on the ground.
It is disheartening to see the same publications that have previously reported on the perils of overtourism now behaving like golden retrievers chasing a tennis ball, sprinting after the hype with little critical reflection.
Thailand has benefited from foreign films set in the country for years, and a similar boom in interest is predicted following the new season of 'The White Lotus.'