Ask Skift’s Most Popular Questions for 2025
Photo Credit: TikTok is an enormously important platform in travel planning. Pexels / Solen Feyissa
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We have answers to some of Ask Skift's most popular questions in 2025, including how travel brands use TikTok and the latest trends in hotel loyalty programs.
Here are 8 of the most common questions our answer engine Ask Skift 2.0 fielded in 2025, and a summary of the answers it provided.
1: How Do Travel Brands Use TikTok?Brands such as Expedia Group, Meliá Hotels International, Klook, and Accor have tested or adopted TikTok’s "Travel Ads," which aim to convert trip inspiration into bookings for flights, hotels, and activities.
The ads run on TikTok’s Smart+ system, which uses AI and machine learning to target high-intent travelers. Skift reported in September that several companies had been testing Travel Ads for months, and Accor said it cut cost per click by 54%, while Etihad boosted flight bookings by 17%.
Booking.com is participating in TikTok Go in the U.S., Japan, and Indonesia, enabling hotels to partner with influencers who earn commissions by tagging properties. In the U.S., TikTok users can book hotels directly through Booking.com inside the app by clicking a hotel’s locatio
