Articles tagged “trivago”

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

Facebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings.

Vacation rentals and guest-booking fees aren't particularly sexy or headline-grabbing but 11-year-old HomeAway could have a far-reaching impact on parent Expedia's profit numbers. Trivago is a very nice plaything, too.

With the threat of direct booking, the constant spending by traditional online travel agencies, and the move to mobile, metasearch has been forced to rethink its role in the booking funnel.

Trivago would likely be a hot IPO given its hyper growth and the potential further expansion of online travel around the world. However, investors will question whether the huge amount of money Trivago pours into sales and marketing is an overreach.

If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.

An IPO for Trivago has been a hoped-for option for Expedia since it acquired the company in 2012. Trivago has been a growth juggernaut and now its investors hope to cash in and to spur increased growth.

Travel brands have been chomping at the bit for a "book now" button in Instagram. With this new ad product, they're one step closer to finding out a real ROI from the Instagram strategies.

The first quarter is a popular time for travelers to start planning spring break and summer travel. Based on TV spending estimates for the first quarter, it's clear that the top spending brands such as Southwest Airlines, Trivago.com and Royal Caribbean are bent on getting Americans enamored with the thought of summer vacations.

Trivago's TV ads are a key element of its growth and success; other travel companies should view them as a case study in taking the digitally oriented test and learn manta into offline advertising.