Articles tagged “trivago”

It's tough for a European brand to really take hold in the U.S. -- or vice versa -- but Trivago is on the way to doing it.

Baseball's N.Y. Yankees had its "core four" of Derek Jeter, Andy Pettitte, Jorge Posada, and Mariano Rivera. And Expedia has its own core four, namely Expedia.com, Hotels.com, Trivago, and Egencia as the foundation for global growth and the plan is to add regional acquisitions around the edges.

A smart look at the factors, including the rush toward direct bookings, that are shaping the entire metasearch sector in 2015.

There is no question that Kayak management would kill to be the beneficiary of the kind of marketing/advertising commitment that Expedia is making to Trivago. It is really tough to compete with one hand tied behind your back.

You are, therefore you book. From maps to mobile and wearables, booking becomes ubiquitous, ever-present.

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

Expedia Inc. is following the TripAdvisor playbook on Trivago, which could go the spinoff/IPO route one day. The Priceline Group, meanwhile, is focusing on Booking.com and new-prize OpenTable as priorities while being measured about Kayak's international expansion.

Even large online travel agencies like Expedia need marketing partners, and that is where the metasearch sites come in. In Expedia's view, its own subsidiary Trivago is helping Expedia compensate for the traffic it is losing, and will continue to lose, from TripAdvisor.

With TV advertising for travel sites so competitive these days, getting noticed is a big hurdle. Few people are talking about TripAdvisor's ads, but the media and public are noticing the Trivago Guy, and will likely remember the name of the site. Whether they'll use it is another question.

Tim Williams is no William Shatner, but his TV commercials for Trivago are creating a lot of buzz, mostly unexpected, for the brand.