Looking after yourself is the new rock 'n' roll, so it makes total sense that "The Live Music Capital of the World" should turn into a wellness center.
Austin may be best known for its music bona fides, but wellness is also becoming instrumental in bringing an eclectic mix of visitors to the Texas capital city. It must be something in the water ... or in the hills.
We're in the first inning of wellness innovation in hospitality. There's a lot more science, integration, and bold new ideas yet to surface. Here's a look at how the space will evolve in the next few years.
An expanding definition of wellness experiences that includes self-actualization and adventure as much as farm-fresh meals and sophisticated spa treatments is positioning African destinations and operators to become the next leaders in the luxury wellness travel market.
With people spending more money on well-being, it makes sense that fitness clubs around the country would spy an opportunity to expand their brands. However, it's important to remember not every gym can have a 40-room boutique hotel above it.
Some of the country's highest-end fitness clubs are taking a gander at the hospitality space. But one athletic club in Chicago has already laid claim to opening the country's first "urban sports resort."
The luxury traveler of 2018 wants to be healthier, more mindful, and personally enriched. AccorHotels is turning these desires into reality at its luxury properties.
While wellness tourism might be growing in popularity, setting up a dedicated cruise line is another matter. First you've got to finance the venture, then you must convince consumers that you're a better bet than the existing lines.
A new cruise line is betting that focusing on a specific market niche will be a winning strategy. We look at the game plan behind the new fitness-focused concept and consider whether it can work out.
The luxury travel market is often a starting point for themes that may, on first glance, seem a little bit out there. But given that some crazes withstand the test of time, it's worth assessing which ones might have staying power.