Will too much emphasis on the representation of a place on social media ruin the actual place itself? It's a future, that while shameful, is becoming easier to imagine.
Social media and all the bells and whistles of digital age marketing can do wonders for parks and destinations, but sometimes old-fashioned word-of-mouth works just as well. And like anything, holding events at your park always brings increased awareness of what you have to offer.
Among the value propositions that stand to place local discovery at the head of the pack for mobile-first consumers, curation is certainly part of the equation.
Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.
U.S. doesn't just need BrandUSA to get international visitors to U.S., it needs a big get-out-and-travel marketing effort right in our own backyard. Of course weak-recovery economy doesn't help, whatever the marketing efforts may be.
Educating and training local stakeholders on the economic importance of tourism is as critical to a destination's long-term success as raising awareness to tourists around the globe. These destinations use a mix of old and new techniques; however, there's always room for innovation.
The travel and tourism industry consists of an extremely broad range of businesses and services, and there was broad yet modest employment gains across many of its sectors.
The international travel habits of Americans remain anemic, but a positive way of looking at it: There is still a lot of potential for growth in America, and international destinations can do a lot more to incent Americans to travel.