Travel Technology

Mobile is predicted to overtake desktop for online travel bookings; below are four tips for hotels to stay current in the ever-changing, mobile-first, booking environment.

Hotel loyalty programs must evolve to accommodate the changing expectations of a global travel market and consumers’ desire for experiences.

The digital transformation of hospitality and travel is underway, and it mirrors the changes most brands and consumers now see across the broader business ecosystem.

Many of Latin America's hotel chains have successfully grown their footprint in the region, despite Zika and a sluggish economic outlook for certain markets. A rising middle class and steady business traveler demand (particularly to secondary cities) are keeping accommodations demand interesting enough to keep planned expansion initiatives rolling through this period of economic and political transformation.

Proximity-based "beacon" technology is a transformative technology relatively few people know about. It's already revolutionizing the retail sector, and now airports are seeing the benefits too.

Even as airlines work to streamline the airport journey, provide more personalized offers, and deliver memorable in-flight experiences, there's still room for major improvement on the most important part of the airline customer experience – getting passengers to their destination on time.

Many travel marketers struggle to find mobile ad formats that mobile users will watch or click on. That’s a big problem for travel brands and the advertising industry.

TripAdvisor took a beating in the second quarter, but its growing tours and activities sector is showing strength as the company tries to become all things to all travelers.

There's so much excitement and anticipation around messaging and artificial intelligence that Priceline and Expedia CEOs' remarks remind us that this emerging technology is still too new to gauge regarding potential success. Still, CEOs of both companies seem pleased with how messaging has performed so far.

It couldn't be more clear that Facebook wants its users to see the highest quality and most relevant content possible and its latest ad preferences update could have big implications for travel brands that both serve compelling and uninspiring ads to consumers. Meanwhile, Expedia and Priceline are seeing a lot of success with Facebook and are both upping their spend.