Travel Technology

Taking advantage of the innovations in technology will ultimately help hoteliers make better decisions faster, giving them the advantage they need to be ahead of the curve, not behind it.

Despite perceived travel risks and uncertainty about the global state of affairs, travelers are growing savvier and more resilient than ever. There’s a new kind of geopolitically-aware traveler who remains determined to make the most of the world, live without fear to have deeper, more immersive experiences. Download this FREE report now!

The What Keeps CMOs Up At Night? eBook is a roundup of poignant insights and valuable lessons from the industry’s top CMOs. Download this ebook for free!

Global travelers are embracing alternative payment methods more than ever before. Now it’s time for travel industry providers to do the same.

Building a cross-device audience picture in the travel industry is tougher than it seems. This trend report brings visibility into the market, shedding insight into the best practices and opportunities for innovation. Download your FREE report!

The state of travel bookings is already complex and it's only going to get worse, says SilverRail CEO Aaron Gowell. To keep up, the industry needs a more comprehensive booking system.

Google already had Google Maps when it added Google Flights in 2011 and later hotel metasearch and booking. With the launches of a destinations app, which pairs flight and hotel bookings, in 2015, and now the Google Trips app for organizing reservations and making tours and activities recommendations, Google's travel business is slowly, if steadily, becoming pervasive. Google can afford to bide its time -- it is, after all, Google.

Lots of "likes" and "shares" look good in a marketing campaign reports. But did they lead to meaningful actions by the audience? It's time for social media metrics to get more scrutiny from travel marketers.

Although Visit Orlando's new AI-powered travel app still has kinks, it shows the power of machine learning to provide more contextual and customized information to travelers — most of the time.

Social media is becoming big business. If you need proof, just look at American Airlines, which is devoting millions of dollars to making sure travelers say good things about them online.