Travel Technology

Most travel companies are still cataloguing AI use cases. Air Canada's chief digital officer argues that catalogue is what’s keeping their AI work narrow and shallow.

If your distribution strategy still treats AI agents as a channel you can wait out, this debate argued the discoverability question is already live.

A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.

Cruise and aviation are already converting AI into revenue, while lodging's consumer-facing layer, including Marriott's own conversational search, is still arriving.

Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel.

The Skift Data and AI Summit returns to New York City on June 3, 2026, bringing together travel industry leaders, technology innovators, and data experts to explore how artificial intelligence is reshaping the business of travel.

Prism’s SEBI approval signals IPO momentum, but timing remains cautious. Stronger profits, Motel 6 integration, and premium expansion may finally give Oyo’s parent company the public-market credibility it previously lacked.

Travel search was built around a useful limit: people eventually stop looking. AI agents don’t. That turns comparison shopping into a cost problem for airlines, intermediaries, metasearch, and hotels trying to keep control of demand.

In his first media interview as Expedia’s Chief AI and Data Officer, Xavier Amatriain gives a rare look at the logic shaping one of travel’s most closely watched AI strategies. 

AI is accelerating a fundamental rebuild of travel technology, pushing companies to rethink the data, infrastructure, and operating models required to compete in a world shaped by real-time intelligence, interoperability, and autonomous experiences.