Americans Not Deterred by Higher Travel Prices: New Skift Research U.S. Travel Tracker
Skift Take
High season ... what high season? In September, 57 percent of Americans traveled, 10 percentage points higher than last September. The normal fall slump after the summer months did not occur, highlighting how the vacation season is being stretched as demand — and prices — remain high.
The U.S. travel industry is in full recovery mode despite higher prices. Fifty-seven percent of Americans traveled in September, 10 percentage points higher than the same time last year, according to the latest survey results from Skift Research's U.S. Travel Tracker.
While we saw a protracted summer period last year, with travel instances declining after the July
