Choice Hotels Targets 100 Hotels in Africa by 2035

Key Points

• Choice Hotels is targeting 100 hotels in sub-Saharan and southern Africa by 2035, following its initial entry with three franchised properties in Kenya.
• The company is leveraging franchising over management contracts, capitalizing on a growing trend in Africa's hotel sector and working with an established local partner.
• Africa's expansion is part of Choice Hotels' broader EMEA growth strategy, which includes significant growth in France, Spain, and emerging markets like Poland.

Summary

Choice Hotels has announced an ambitious plan to open 100 hotels in sub-Saharan and southern Africa by 2035, building on its recent entry into the continent with three franchised properties in Kenya. The company is partnering with Nairobi-born entrepreneur Aniket Shroff and focusing on a franchising model, which is gaining traction in Africa's fragmented hotel market. This move is part of Choice's broader regional growth strategy across Europe, the Middle East, and Africa, with ongoing expansion in key markets such as France, Spain, and Poland.