Skift Tech Forum Preview: Accor’s Chief Digital Officer on Creating a Technology Roadmap
Photo Credit: Maud Bailly, AccorHotels' chief digital officer, will be appearing at Skift Tech Forum. AccorHotels
Skift Take
Maud Bailly has been at the heart of AccorHotels' recent transformation. She'll hopefully shed some light on the company's digital strategy and how it intends to use all its new acquisitions.
AccorHotels’ move from a hotel company to a much broader hospitality and leisure business has been one of the biggest stories in the travel industry in recent years.
CEO Sébastien Bazin has talked enviously about the power of Amazon and Facebook and the fact that these companies interact with their customers multiple times during the day. The travel industry just doesn’t do this, something that Bazin wants to change.
To make the move, Accor needed to up its digital game and that involved recruiting Maud Bailly as its first ever chief digital officer last February.
Bailly, who previously worked for the French government, will discuss the changes at Accor in a session entitled “Transforming a Hospitality Giant”. We asked Bailly a few questions about the topic in the run-up to Skift Tech Forum in Silicon Valley on June 12.
The interview has been edited for
