New Research Report: Digital Advertising Trends in Travel 2018
Skift Take
Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.
As consumers continue to turn to digital, and increasingly, mobile channels, for inspiration on the next vacation spot and travel bookings, travel companies’ reliance on digital and mobile platforms to reach these consumers continues to deepen. What’s more, consumer data enabled and enriched by digital channels and technologies makes it possible to connect online and offline consumer activities, map the whole consumer journey, and increase marketing performance of offline campaigns.
Yet, controversies over ad fraud, ad viewability, ad blocking, and data breaches in t
