Hyatt to Use More Automation When Setting Hotel Room Rates
Photo Credit: A Hyatt hotel lobby. Hyatt
Skift Take
Hyatt's move to change its revenue management software foreshadows a broader trend. Expect more hotel companies to embrace automation while looking at a bigger picture than just the supply and demand of rooms.
Hyatt will replace its proprietary revenue management system — used to help set room rates — with a suite of commercial revenue tools from IDeaS, a tech firm, Skift learned. The Chicago-based company will roll out the software to more than 1,150 owned and franchised hotels worldwide.
In the last two years, Hyatt has changed how it analyzes its business, such as by testing new data sources to forecast trends, said Michael Klein, vice president, global revenue management. The company is looking for "increased automation in all areas of the business," Klein said.
The decision appeared to be
