Zooey Deschanel Promotes Choice Hotels Direct Booking in New Campaign
Photo Credit: An image of Choice Hotels new campaign featuring Hollywood star Zooey Deschanel. Choice Hotels
Skift Take
Although Choice Hotels may not see celebrities as mandatory in marketing campaigns, it didn't hesitate to turn to star power to sell the benefits of using its website.
Choice Hotels recently launched a new marketing campaign featuring actress Zooey Deschanel as part of its efforts to increase direct bookings.
Where Travels Come True, Choice’s largest celebrity-driven campaign in its 84-year history, highlights the benefits of booking direct, including best-price guarantees and loyalty perks. Playing a role called the Fairy Hotel Mother, Deschanel helps travelers find affordable and suitable hotels on Choice’s website.
It’s the company's first major marketing effort since acquiring Radisson Hotels Group America in 2022, a mo
