Sojern Expands into New Hotel Tech Via Acquisition. Here’s the Thinking.
Photo Credit: Pictured: Sheraton Jeddah Hotel. Marriott International has been a client of Sojern. Marriott International / Marriott International
Skift Take
Reliable, accessible guest data is like gold for hotels interested in the next generation of customer service. More deals that can capitalize on that are likely on the way.
Sojern, the business-to-business marketing platform for travel companies, is moving into a new sector of hotel services through an acquisition.
The company said Tuesday that it has acquired California-based VenueLytics, a platform that provides guest management and communications software for independent hotels.
Sojern is not disclosing the acquisition price or terms of the deal. The company is also not disclosing the number of clients or employees from VenueLytics that are joining Sojern.
LinkedIn lists 22 people as employees of VenueLytics.
The tech from VenueLytics will power the new Sojern Guest Experience Solutions business. Baskar Manivannan, the VenueLytics co-founder and CEO, is joining Sojern to lead that business. Suryanarayana Mangipudi, another co-founder and head of technology, is joining the technology team at Sojern.
Sojern historically has focused on its AI-powered platform that uses customer data to help hotels and other travel company clien
