Destination Marketers Head to Threads as Twitter Alternative
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Skift Take
Destination marketing organizations are gaining followers fast. Now, they have to figure out what actual value Threads can bring to their marketing.
Destination marketing organizations are rushing to join Meta's Threads: Destination Toronto, Visit Orlando, Visit Utah, Myrtle Beach, Fort Myers and many others have already signed up for the direct competitor to Twitter.
Because Meta owns Facebook and Instagram, these destinations have been able to grow their audiences quickly. Users login to Threads with their Instagram accounts and automatically follow the same people they follow on Instagram.
“We’re at about 10,000 right
