Skift Power Rankings: Fred Dixon
Skift Take
Dixon has proven he’s willing to fight for the travel industry. Now he’s got a much bigger budget.
Power is not just about who holds the top job but who shapes the landscape, drives innovation, and sets the agenda for what comes next. With that in mind, we proudly present Skift’s Power Rankings — our list of the most powerful leaders in travel.
Fred Dixon has won a lot of fans during his 30 years in the tourism industry, in large part because of his willingness to fight for the interests of travel businesses.
The support will serve him well as he starts his new role leading America’s tourism marketers as Brand USA’s CEO and President. Destinations with smaller budgets and weaker international presence will look to him for global market reach.
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