Choice Hotels Taps Mews for Software to Boost Non-Room Revenue
Photo Credit: Strawberry Hotels, a Choice Hotels franchisee, featuring the Mews kiosk. Mews
Skift Take
The partnership signals a broader trend: Hotels are rethinking their technology not just to run operations more smoothly, but to sell a wider range of services.
Choice Hotels has selected cloud-based provider Mews as a property management system (PMS) for its franchisees outside the U.S., a move that could help the hotel chain capture more non-room revenue and reduce errors when setting rates.
The partnership integrates Mews's software with choiceEDGE, the reservation system Choice developed in-house.
Choice has 1,258 franchised properties outside of the U.S., representing about 142,000 rooms, according to its annual report.
Major hotel chains are increasingly looking to generate income from services o
