Dusit lanza su novena marca hotelera en un esfuerzo por aumentar su escala

Key Points

• Dusit International launched its ninth brand, Dusit Hotels, targeting the upper-upscale segment with flexible, locally customized properties in Asia and the Middle East.
• The new brand facilitates hotel conversions and adapts to local design, aiming to accelerate Dusit's global expansion from its relatively small base.
• Dusit plans to grow rapidly, with over 60 properties in its pipeline, and is re-entering markets like India while also expecting significant revenue growth.

Summary

Dusit International has introduced its ninth hotel brand, Dusit Hotels, aimed at the upper-upscale segment and designed for both urban and resort locations across Asia and the Middle East. The brand launch is part of Dusit's broader effort to accelerate growth and double its hotel portfolio, offering flexible branding that allows for local customization and easier hotel conversions. With several properties already signed and over 60 in the development pipeline, Dusit is positioning itself for significant expansion, including a renewed push into the Indian market and expectations of strong revenue growth.