La carrera por los hoteles de lujo: cómo se sitúan los principales grupos

Key Points

• Marriott leads in branded luxury hotel properties, but Hilton surpasses it in total count when partnerships like Small Luxury Hotels of the World are included.
• Hotel groups are using various strategies—brand extensions, loyalty partnerships, and soft brands—to capture a larger share of the growing luxury travel market.
• Luxury hotels have shown stronger revenue growth than other hotel segments, and demand continues to surge globally, prompting fierce competition among major groups.

Summary

The article compares how the world's largest hotel groups are competing in the rapidly growing luxury segment. Marriott leads in branded luxury hotels, while Hilton gains an edge through partnerships, notably with Small Luxury Hotels of the World. Other groups like Accor, IHG, Ennismore, and Hyatt are employing a mix of brand extensions, loyalty tie-ins, and collection brands to attract high-spending travelers and expand their luxury portfolios. The competition is intensifying as luxury properties outperform other segments in revenue and demand worldwide.