Asia-Pacífico superó a Norteamérica en crecimiento turístico en 2025 — y por un amplio margen

Key Points

• Asia-Pacific saw strong tourism growth in 2025, driven by relaxed visa policies and active marketing, while North America, particularly the U.S., experienced a decline due to restrictive entry policies and reduced promotions.
• Countries like China, South Korea, and Thailand expanded visa-free access, leading to increased international arrivals and higher visitor spending.
• The WTTC is advocating for the U.S. to enhance global entry programs, restore tourism promotion funding, and address policy barriers to remain competitive, as conflict in the Middle East continues to pose challenges for the broader region.

Summary

In 2025, Asia-Pacific outpaced North America in tourism growth by a significant margin, thanks to relaxed visa rules, expanded border access, and strong promotional campaigns. Meanwhile, North America, particularly the U.S., faced declines in international visitor spending due to restrictive entry requirements, reduced funding for tourism marketing, and traveler concerns over safety, cost, and proposed policy changes. The WTTC is urging the U.S. to adopt more open and competitive strategies, while also monitoring the impact of the Middle East conflict on travel demand and business prospects in Asia-Pacific.