Articles tagged “trivago”

At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.

Trivago's new shared-room search reflects the born-again trendiness of hostels -- which are no longer called youth hostels -- and apartment shares. Booking.com and Kayak already have it, and others will add it.

What does Priceline's $1.8 billion acquisition of metasearcher Kayak mean as the first-year anniversary approaches? If you are a big-time online travel agency, you gotta have one. Just ask Expedia, which got its hands on Trivago soon after Priceline made its move on Kayak.

Travelocity talked years ago about getting into the advertising and media business in a big way, but never made it happen. But, now Expedia has grand plans to use Travelocity's North America sites as a platform to expanding Expedia's own advertising and media business in tandem with the jolt that Trivago is already providing.

Trivago is the all-star in the Expedia stable, and saw its revenue rise year over year at an 80% clip in the first quarter of 2014.

Expedia led the latest funding round of Room 77, but obviously didn't view an outright acquisition as advantageous. Expedia already has Trivago, which doesn't want to get distracted as it continues to grow and tear up Europe.

Expedia is going to ride Trivago until the last bull has left the arena, and it is putting a lot of digital marketing money behind its prize, particularly in Eastern Europe.

Was the Expedia-Travelocity deal just a harbinger of things to come? Expedia thinks so and is looking for additional online travel agency partners who would consider outsourcing the hard stuff to Expedia.

Want to gauge Expedia's priorities? It implemented its hotel partnership with Travelocity in a hurry in December. But when it comes to rolling out HomeAway's vacation rentals, Expedia says it will get around to deciding how to proceed in the second half of 2014.

Expedia's hotel business has momentum, and the acquisition of Trivago and its strategic marketing agreement with Travelocity are fueling the trend.