Online Travel News

Many travel companies have tried to market experiences to both locals and travelers and failed to do so. If Airbnb can really tap into local demand in a substantial way it would be breaking new ground.

Trivago is making AI search and booking improvements that could stick — if larger factors such as the ChatGPTs and Geminis, and other Google travel products don't get in the way.

Spain's approach to de-listing units is similar to the one New York City has taken in the past couple of years.

This credit card should help Booking.com build its U.S. business and attract more direct bookings, both longtime goals.

The long-term attractiveness of Google Search is still an open question. Booking and others have long looked to diversify their marketing channels, and now they are starting to have real choices.

The interests of Amadeus and Google/ITA Software by Google seem to be more aligned today than they were 25 years ago.

As direct competition in India is increasing and suppliers are cutting middlemen, MakeMyTrip is moving to international markets to increase supply and distinguish itself.

Booking Holdings sees many Americans remaining cautious about travel. The good news: It has less U.S. exposure than rivals Expedia and Airbnb.

With digital privacy tightening, identity resolution is becoming essential for travel marketers. Wunderkind’s Ronen Kadosh explains how smarter data strategies can help brands drive direct bookings and build lasting loyalty.

While MakeMyTrip’s success hinges on how well it stitches together a seamless travel journey, one thing's clear: India’s biggest online travel agency wants to own the full journey. And it's betting that travelers are ready for that.