Skift Originals

First look at Psy’s tourism ads for South Korea

South Korea’s previous tourism ads starred young K-Pop stars that attracted a primarily Asian market, but its newest campaign led by the international star and airing on global TV networks is expected to draw a broader base of visitors.

Heavily funded hotel review site Oyster puts itself up for sale

Oyster has great content, but will potential buyers, such as media companies or hotel sites, really be brave enough to accommodate a business that bills itself as "The Hotel Tell-All?" Many will shy away from this candor because they don't want to offend hotel partners. That being said, critics said from day one that the Oyster's premise of professional reviews was unsustainable, and so far that is turning out to be true.