Articles tagged “advertising”

Can a metasearch company serve two masters: its affiliate partners and its own brand? HotelsCombined is dancing that dance and will let us all know the answer eventually.

There is no question that Kayak management would kill to be the beneficiary of the kind of marketing/advertising commitment that Expedia is making to Trivago. It is really tough to compete with one hand tied behind your back.

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

TripAdvisor has worked out some of the kinks in its earlier TV ad campaigns and now is setting its sights on additional advertising in the U.S., France and Australia, and new ads in Brazil and the UK. Big potential market, Brazil.

Were contributions from the travel industry to Brand USA intended to go directly back to the contributing company, at a 30 percent or greater premium, instead of funding broader marketing campaigns to promote inbound tourism to the U.S? That is part of what this lawsuit is about.

One of Google's largest customers, the Priceline Group, loves Google but what's love got to do with it? Google isn't growing fast enough to meet Booking.com's needs so the company turned to data-challenged TV advertising to cope with the demand-generation gap.

Are hotels really confused about TripAdvisor Instant Booking? That's hard to believe when talking about major chains. Instead, perhaps hotels aren't eager to make the powerful TripAdvisor even more mighty.

New York City is taking impressive strides with its latest campaign push. Reaching out to the millions of travelers at JFK Airport is a smart, if not obvious, choice.

The copy-heavy Belmond hotels print advertising campaign, its first, is an interesting experiment for the new brand. It is inspirational and experiential, but will it resonate with today's on-the-go, smartphone-in-hand travelers? We'll see.

Despite the mobile revolution, it is tough to believe that Google would make a game-changing bet on hotels and other suppliers over OTAs and metas when the latter two categories generally have much larger marketing budgets.