Instagram Brings Brands One Tap Closer to Customers With New Ad Product
The carousel is visually appealing, but clicking through to a mobile branded site for travel brands may still not be enough.
Articles tagged “advertising”
HomeAway Will Spend $100 Million to Show it Is Not Airbnb
Welcome to a lodging company, HomeAway, that is NOT targeting millennials but instead is going after "whole families." It has little to do with short-term rentals and it may turn out to be short-term thinking.
Interview: How HotelsCombined Builds a Brand Out of an Affiliate Business
Can a metasearch company serve two masters: its affiliate partners and its own brand? HotelsCombined is dancing that dance and will let us all know the answer eventually.
Did Kayak Get Acquired by the Wrong Company?
There is no question that Kayak management would kill to be the beneficiary of the kind of marketing/advertising commitment that Expedia is making to Trivago. It is really tough to compete with one hand tied behind your back.
Travel Booking Sites Spent $624 Million on TV Advertising in 2014
While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.
TripAdvisor Targets Brazil in Its First Latin American TV Advertising
TripAdvisor has worked out some of the kinks in its earlier TV ad campaigns and now is setting its sights on additional advertising in the U.S., France and Australia, and new ads in Brazil and the UK. Big potential market, Brazil.
Brand USA Whistleblower Lawsuit Challenges Cooperative Advertising Agreements
Were contributions from the travel industry to Brand USA intended to go directly back to the contributing company, at a 30 percent or greater premium, instead of funding broader marketing campaigns to promote inbound tourism to the U.S? That is part of what this lawsuit is about.
Future of Travel Booking: Highlights From Priceline Group CEO Interview
One of Google's largest customers, the Priceline Group, loves Google but what's love got to do with it? Google isn't growing fast enough to meet Booking.com's needs so the company turned to data-challenged TV advertising to cope with the demand-generation gap.
Confused Hotels Are Slow to Sign Up for TripAdvisor Instant Booking
Are hotels really confused about TripAdvisor Instant Booking? That's hard to believe when talking about major chains. Instead, perhaps hotels aren't eager to make the powerful TripAdvisor even more mighty.
NYC & Company Expands Neighborhood Campaign to JFK Airport
New York City is taking impressive strides with its latest campaign push. Reaching out to the millions of travelers at JFK Airport is a smart, if not obvious, choice.