Articles tagged “advertising”

United’s Super Bowl ad focuses on its no-change-fees policy as Washington casts scrutiny on airlines’ consumer practices.

Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.

Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.

GetYourGuide, which has raised more than $1 billion in startup funding, needs to grow its market in the U.S. to reach its targets. A series of new TV ads may help move the needle.

Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.

Recognizing the need for a significant image overhaul, Saudi Arabia understands that reshaping perceptions is crucial for it to achieve its ambitious tourism goals by 2030.

Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.

As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI - or…

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.