Articles tagged “booking”

For this Friday episode, we look at Google's new partnership with Amadeus and its resilience in the face of AI (so far). We also preview new Skift Research about AI and changing traveler habits.

Despite heightened economic uncertainty and shifting consumer sentiment, the global travel industry showed resilience through the first half of 2025. The Skift Travel Health Index recorded 3% year-on-year growth in global travel performance as of June 2025.

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.

Americans are back on the road — guided by experiences, wooed by AI, wary of hidden fees, and booking wherever the value clicks.

The global airline sector is in a growth phase, projected to reach $949 billion by 2026, driven by strong leisure demand and the significant rebound of business travel.

As growth slows, hotels are embracing experience, innovation, and agility to navigate a cautious, yet resilient, travel landscape in 2025

Asia’s travelers are mobile-first, OTA-driven, and value-conscious—yet increasingly open to premium, branded, and sustainable travel.

Indian travelers are nearly 1.5 times as likely as U.S. travelers to avoid airlines over safety concerns. For Indian airlines, there’s a need to reset the narrative.

Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is future-proofing hospitality at every touchpoint.

In the post-pandemic environment, volatility returns: not from viruses, but from economic headwinds and disruption of the current distribution landscape. In 2025, the winners will be those who adapt quickly to a more fragmented, tech-driven landscape.