Articles tagged “destination marketing”

The campaign showcases VisitDenmark’s early adoption of artificial intelligence. We’re excited to see what other destinations create … even if we are unsure whether it's AI.

Despite the LGBTQ+ community's growing clout in the travel industry, many travelers in the rapidly growing segment still face enormous challenges. Here's a look at how Skift has covered the progress LGBTQ+ travelers have seen as well as the setbacks the group has encountered.

Travel brands using BeReal, as well as TikTok and Instagram, can boost their standing with Generation Z travelers if they emphasize being authentic in their content instead of focusing on going viral.

Tourism board executives think ChatGPT is impressive, but they haven't seen solid evidence of its real-world application in destination marketing so far to make a sizeable investment.

Voice search has been dead-end for creativity in destination marketing. Unless generative AI steps in, it will never be its own channel and remain a boring add-on of text-based search.

North Dakota's efforts to increase awareness of the state are complicated by a relatively limited tourism marketing budget, but it believes it's found the right mix of digital and print ads to boost visitor numbers.

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.

The Hawaii Tourism Authority put two contracts up to bid, one for marketing to the U.S. and the other for destination management, on February 14.  The two contracts are essentially…

Today’s edition of Skift’s daily podcast looks at Disney's strong parks earnings, Michelin Guide tourism, and JetSmart's takeover ambition.

Cities are paying for Michelin to come, but people are divided on what this means for their restaurants. As the Michelin Guide expands with the help of tourism boards around the world, controversies continue around the guide's role in tourism marketing.