Articles tagged “destination marketing”

As the travel and tourism sector charts a new course in the face of shifts in the economy, consumer behavior, demographics, and climate change, Dubai stands out for its bold, integrated strategy to improve quality of life while stimulating both economic growth and a stronger tourism sector. 

The Hawaiian government this week rescinded the Hawaii Tourism Authority's U.S. tourism contract with the Council for Native Hawaiian Advancement, a community non-profit, providing a potential setback for the authority's…

Australia has finally launched a new tourism campaign, and it's taking the much overdue steps of encouraging visitors to travel to lesser-known destinations and invest in local communities.

Visit Iceland launched a new campaign to attract space tourists on Tuesday. Called "Mission Iceland," the campaign kicked off on November 16 with the launch of a billboard into space…

Ireland's overseas inbound tourism level for the year is set to hit 75 percent of 2019 levels, CEO of Tourism Ireland Niall Gibbons told The Sunday Times (London).

Expect more Colorado communities to introduce ballot measures that will divert funding raised through hotel taxes away from tourism promotion and back into communities. Next time it won't just be in the mountain communities.

Barcelona remains one of the clash points between the tourism sector and locals. Its next tourism chief will need to be a master at community relations.

As short-form video becomes more important to marketing, destinations will need to step up their creativity and adjust their mindset to the new medium, or they will be forced to spend money on hiring those who can do it.

In this video from Skift Global Forum 2022, we hear from Leah Chandler, Discover Puerto Rico’s chief marketing officer, on the DMO’s “Live Boricua” campaign. The term ‘boricua’ honors the vibrant culture and spirit of the Island — as well as those of Puerto Rican descent — which creates unique, relatable and long-term marketing opportunities.

Strong government investment, peer-to-peer knowledge sharing, and a robust collaboration network have made Abu Dhabi an emerging global hub for artificial intelligence — and an increasingly attractive destination for meetings and events catering to this sector.