Articles tagged “destination marketing”

Expect more Colorado communities to introduce ballot measures that will divert funding raised through hotel taxes away from tourism promotion and back into communities. Next time it won't just be in the mountain communities.

Barcelona remains one of the clash points between the tourism sector and locals. Its next tourism chief will need to be a master at community relations.

As short-form video becomes more important to marketing, destinations will need to step up their creativity and adjust their mindset to the new medium, or they will be forced to spend money on hiring those who can do it.

In this video from Skift Global Forum 2022, we hear from Leah Chandler, Discover Puerto Rico’s chief marketing officer, on the DMO’s “Live Boricua” campaign. The term ‘boricua’ honors the vibrant culture and spirit of the Island — as well as those of Puerto Rican descent — which creates unique, relatable and long-term marketing opportunities.

Strong government investment, peer-to-peer knowledge sharing, and a robust collaboration network have made Abu Dhabi an emerging global hub for artificial intelligence — and an increasingly attractive destination for meetings and events catering to this sector.

Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.

Early estimates suggest Florida is having a remarkable tourism recovery. The state's promoters said recent ads that highlight the state's lesser-known offerings, such as Michelin-starred restaurants and adventure tourism, contributed to the recovery.

In the pursuit of higher quality tourists, destinations need to make sure they maintain a diversity of tourists and local businesses.

European-style Québec City is both a charming urban area surrounded by natural beauty and a hot spot for innovation and activity in biomedical engineering — with one exciting application being the use of gold in medical treatments.

As more hotels strive to optimize costs, improve return on investment and reduce cost of customer acquisition by generating direct revenue through metasearch platforms, travel technology firm RateGain continues to…