Articles tagged “destination marketing”

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

Despite the criticism, New Mexico True has become a trusted brand that captures the destination’s nuanced, complicated history and gives the campaign space to grow and evolve with new stories year after year.

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.

In Skift top stories this week, we highlight five U.S. destinations remaking their tourism strategies, American Airlines takes a big step in paying off its debt, and Airbnb is top spender among travel brands on U.S. TV this year.

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

In this video from Skift Global Forum East 2022, we hear from Annette Gibbons-Warren, cultural planning director, Royal Commission for AlUla, and Melanie de Souza, the company’s executive director of destination marketing, about Saudi Arabia’s ambitious international arts and culture capital of the future.

As top government officials aggressively push to expel TikTok from the U.S., expect state tourism offices to put the brakes on their growing flow of marketing dollars into the short-form video platform.

Social video is winning out as the preferred way for destinations to connect directly with travelers. But it's not just top of funnel awareness. New technology is making it possible to provide an engaging experience all the way from discovery to booking.

Celebrity Cruises is taking a risk by being the first cruise line to offer a ship tour in the metaverse. It's brave to publicly adopt new technology and adapt based on customer feedback. Being a first mover already makes the company a leader in that category.

Michigan’s tourism campaign is a reminder that destination marketers everywhere can spark economic investment — provided that governments entrust them with significant amount of funding.