Articles tagged “destination marketing”

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

The federal tourism official idea is wedded to the national tourism strategy. There can't be one without the other.

What may have passed off as tourism promotion has now snowballed into a geopolitical issue as Greece raises objection to Turkey tourism's recent "TurkAegean" campaign. With both countries going to the polls in 2023, the issue might prove to be a big draw for both the ruling parties.

You know travel is back when even the most-cautious country announces a no-quarantine reopening, even if it is three months down the line in September. But not before making it amply clear it wants to concentrate on quality tourists, rather than attracting droves to the destination.

As travel restrictions ease and the world opens up, Abu Dhabi is promising to deliver visitors their best summer yet with its new ‘Summer Like You Mean It’ campaign, which positions the UAE capital as a top-of-mind destination that can be explored, with unique and memorable experiences.

When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.

The Department of Tourism Philippine's newest video is the epitome of "talk about creative advertising" — performers mold their bodies into birds, mountains, waterfalls, and oceans to remind tourists that there are workers behind every tourism experience, and that they deserve recognition.

In an age of ever-shrinking attention spans, destination marketing organizations (DMOs) need to rethink their engagement tactics. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares how visual stories can uniquely enable destination storytelling and drive meaningful results.

The Sri Lanka tourism chief’s resignation letter has enough warning signs for the country’s tourism industry. Now, if only someone is listening.

Ghana’s push to attract more African Americans to visit and invest makes sense, but using celebrities to drive the campaign is problematic. Not least, two years of pandemic means residents will increasingly scrutinize the tourism sector and demand a transparent, long-term plan to benefit host communities.